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Beginner

Google App Campaigns

Learn about App campaigns, types of objectives , bidding methodologies and a live demo of setting up an App campaign on Google Ads
September 5, 2023
Beginner

Google Video Ads with YouTube

Learn more about the benefits of Video Ads with YouTube and be guided through the process of setting up a campaign. We also share the latest
November 3, 2022
Beginner

Google Display Ads in Sinhala

Learn more about setting up Google Display campaigns! Session was conducted in Sinhala
November 16, 2022
Beginner

Google Display Ads

Learn how Display Ads on Google help you effectively reach your target audience including a demo of how to simply setup a brand new campaign
October 27, 2022
Beginner

Discovery Campaigns with Google Ads

Learn more about the benefits of Google Discovery Ads and be guided through the process of setting up a campaign
November 3, 2022

Winning Gen Z on YouTube

By :
YouTube
A brand's ultimate guide to winning Gen Z on YouTube
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ABCD Playbook ( Mastering effective creatives)

By :
Google
Creative execution is just as important as the big idea itself. So once you have that big idea, the ABCDs can help you bring it to life on YouTube in the most powerful way.
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GA4 Migration Playbook (Implementation Handbook)

By :
Google
Google Analytics 4 is fully ready for you to adopt and use in place of your existing standard Universal Analytics property.
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Google Display Smart Bidding Guide

By :
Google
Smart Bidding is Google’s set of free programmatic bidding tools which manage your bids across all devices to drive more conversions and increase your advertising efficiency.
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The formula of Ads Support in Uncertainty

By :
Google
A best practices guide to help marketers drive results amid continued change, and build resilience for the future
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Sunlight experiences a significant lift in its Brand Consideration with a mix of YouTube AI goal-driven campaigns.

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One of Sri Lanka’s largest telecommunication brands leverages new AI-powered Shorts + YouTube and archives incremental reach -83% cost efficiency

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Sri Lankan Airlines boosts direct user conversions by 86x using Responsive Search Ads

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Vaseline delivers efficient and effective Brand awareness by leveraging Video ads with AI.

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Article

Grow your brand with YouTube Short Ads

Learn how to grow your brand with YouTube Shorts
July 25, 2024
Article

Measuring and Improving Visitor Engagement in GA4 through Bounce Rate Darkness

Learn more about the Bounce Rate in GA4
May 20, 2024
Article

From Clicks to Customers: What you need to know about building high-performing Demand Gen Campaigns. 

Reach over 3 billion monthly users across Google platforms as they stream, scroll and connect with Demand Gen Campaigns.
April 2, 2024

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