SriLankan Airlines Soars Past Revenue Targets with Google Ads
SriLankan Airlines exceeds monthly revenue target by +23%, achieving its highest direct booking revenue with Google Ads.
Sri Lankan Airlines
SriLankan Airlines exceeds monthly revenue target by +23%, achieving its highest direct booking revenue with Google Ads.
Sri Lankan Airlines
Amid intense competition from other airlines, Online Travel Agencies (OTAs), and various booking channels, their objective was to significantly increase the share of direct bookings for key markets.
SriLankan Airlines (UL) harnessed Google's Power Pair strategy, integrating Performance Max campaigns with their Search campaigns. By tapping into
real-time market insights, 1P data and evolving travel demand trends, UL was able to translate their unique value propositions & surface timely offers to uplift % market share on direct bookings.
Revenue Increase in Conv. Value
Growth vs Forecasted Monthly Revenue Target
“Google Ads has become a cornerstone of our digital marketing strategy in boosting direct booking share for SriLankan Airlines. Through the strategic advancement of our campaign approach, we achieved the highest-ever monthly direct booking revenue attributed to Google Ads in May 2025, marking a significant and record-breaking milestone in our eCommerce journey.”
-Bimali Malalasekara – Manager Digital Commerce, Srilankan Airlines Ltd
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